Friday, April 15, 2011
It's not so much about the take-one boxes as it is about what you place inside the box. Just think of the possibilities. For the most part, people are shy and for whatever reason may not approach us while we are painting. But they will take our painting flyer or postcard from the take-one box, and they will speak to their neighbor about the paint job we did.
This really works well if you want to do more painting jobs in a particular neighborhood. But if you want to make a bigger impact, you need to include the following:
Place door hangers on the homes around the home you are already working on. Between the painting yard sign, the take-one boxes, and the door hangers, you will begin to get a steady flow of painting jobs in that neighborhood. But keep this in mind: A door hanger and or post card is only as good as what you place on them. Among these things you need to place on them are some references, your website address so they can get more information about you, and the kicker, "your painting special." This painting special has to have a strong call to action or it will not be as successful as it could be.
A good painting special is designed to get you through the door in order to give an estimate on everything that needs to be painted including both the interior and exterior of the home as well as the garage and all surrounding structures such as play houses, fences and storage sheds. A $99 painting special should net you four or five; up to 30 times that amount and even more if you know how to sell well.
Now that you're giving more Interior house painting estimates in Lincolnshire, you need to lock down the painting jobs, and you need to pull ahead of all the other painting companies that may be giving a bid on the same home. You need to e-mail your written estimate as an attachment. This gives you an advantage over your competition because after you e-mail the painting estimate, you get to call them back to make sure they received it. They will be impressed because you e-mailed so fast, plus you included links to the painting products you discussed along with a well-written painting guarantee. You also gave a link to your painting website and another link to your painting references page.


Join Pete the Painter on:
LinkedIn
Facebook