Saturday, April 09, 2011
Tips in Exterior House Painting Estimate in Lake Forest
For the most part, people are shy and for whatever reason may not approach us if we are doing an exterior house painting estimate in Lake Forest and when while we are painting. But they will take our painting flyer or postcard from the take-one box, and they will speak to their neighbor about the paint job we did.
This really works well if you want to do more painting jobs in a particular neighborhood. But if you want to make a bigger impact, you need to include the following:
Between the painting yard sign, the take-one boxes, and the door hangers, you will begin to get a steady flow of painting jobs in that neighborhood. Among these things you need to place on them are some references, your website address so they can get more information about you, and the kicker, “your painting special.” This painting special has to have a strong call to action or it will not be as successful as it could be.
A good painting special is designed to get you through the door in order to give an estimate on everything that needs to be painted including both the interior and exterior of the home as well as the garage and all surrounding structures such as play houses, fences and storage sheds. A $99 painting special should net you four or five; up to 30 times that amount and even more if you know how to sell well.
Now that you’re giving more painting estimates, you need to lock down the painting jobs, and you need to pull ahead of all the other painting companies that may be giving a bid on the same home. You need to e-mail your written estimate as an attachment. This gives you an advantage over your competition because after you e-mail the painting estimate, you get to call them back to make sure they received it. They will be impressed because you e-mailed so fast, plus you included links to the painting products you discussed along with a well-written painting guarantee. You also gave a link to your painting website and another link to your painting references page. Your path to a steady job flow includes doing these three things. Place painting yard signs with take-one boxes in the neighborhoods you want to work in most. Distribute door hangers with a strong call to action around the homes you are already working on. E-mail the written estimate as an attachment with the proper links discussed above.
If you do these things well while giving your customers the best paint job they will ever get, you will be one of those painters in the paint store every day, come rain or shine.
Posted on 04/09 at 02:37 PM